Kellogg's: Rice Krispies #TreatsForToys. The holidays are when families spend time together and share values like giving. So Rice Krispies decided to create Treats for Toys, an easy way for Moms to pass on the spirit of giving while spending fun, quality time with her kids. Moms and kids made Rice Krispies treats shaped like real toys, then upload pictures of their creations to #TreatsForToys. Rice Krispies then donated the value of the real toys to the Salvation Army for kids who wouldn't otherwise get Christmas toys.