Gender Creative Kids Canada: Genderless Poster

Gender Creative Kids is a non-for-profit that is working to create a world without gender norms. When someone stares at the words “FOCUS ON ME” on the poster, their visual perception forces the gender norms (XX is pink and XY is blue) to disappear — an interactive reminder to see the human behind the stereotype.

We shifted people’s perceptions of gender using the Troxler’s fading optical illusion. The visual affect makes the background disappear when someone fixates on a particular focus point. Leaving behind the most important part of the image, the person.