Creativity Without Borders: Leo Toronto & Ho Chi Minh City: Human Clock.

McCafé Vietnam serves fresh coffee 24/7, but as a foreign brand, the challenge was to create awareness in a market dominated by local coffee houses. Our Human Clock campaign, created in collaboration with Leo Burnett Vietnam, was built off the insight that people in different professions start their days at different times. Using playful illustrations of professionals and tailored media placements, we highlighted the fact that McCafé is ready with fresh coffee for "whenever your morning starts."