Work
World Animal Protection: Looking for love on Tinder.
We asked ourselves what would happen if we put our Ugly Animals campaign for World Animal Protection on the most shallow platform possible, where looks are everything: Tinder. Their bios revealed scientifically accurate facts and ended with a CTA to donate to World Animal Protection. But...once they caught on, Tinder was turned off by our violation of their rules, and we got dumped. 
