World Animal Protection: Even the offspring of an artichoke and pinecone needs our love.

You'd think the scaly and ungainly Pangolin would make an unlikely mascot for the World Animal Protection’s donation appeal. But the ugly reality is that when it comes to protecting animals, we tend to only care about the cute ones. Our Ugly Animals campaign for our not-for-profit client challenged that by humorously turning nature’s unloved creatures into stars. The pitch: Close your eyes and open your wallets to help millions of endangered creatures—even the fugliest ones.