Who will you help?

1 in 3 women in Canada will be sexually assaulted or harassed in their lifetime. The Government of Ontario wanted to send a message to citizens that we are all responsible for stopping this behaviour. Rather than talk about the victims or the perpetrators, we created a campaign to speak to the bystander. The message is clear: if you witness sexual violence or harassment you are implicitly involved and you have a choice to either help the victim, or the attacker.