A little while back, one of our planners was on the hunt for a new car. While visiting a dealership one weekend to take a look at a specific model, he happened upon a vehicle in the showroom that he'd never seen before. He asked about it and was told that it didn't sell many units and therefore wasn't supported with much of an advertising budget. But he was intrigued: this car had all the things he was looking for. He went to the dealership that day with a plan to look at a certain car, but left thinking about the one he'd stumbled upon.