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Virgin Mobile: Be Part of Something Amazing.
A lot of people think all service providers are the same, but Virgin offers exclusive benefits and perks that give their members the VIP treatment. To drive this home, we launched an integrated campaign-complete with a brand refresh-reminding people that when you're a Virgin member, you're part of something amazing. The campaign launched in multiple channels, including :30 and :15 TV, OOH, in-store, online and social. 
