TD: Teaching kids about the value of coin at a time.

For Financial Literacy Month in Canada, we designed the TD Coin Poster—a tactile savings tool to help parents teach their kids about money. We created a set of 21x36 inch posters, each featuring a shape of an object that a kid would a musical instrument, video game, toy or electronic accessory. Each piece visually depicted the total number of coins a kid would need to insert in the poster (i.e. save) to buy the actual physical item.