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TD: Restaurant Riviera? No!
With 75% of Canadians more concerned about fraud than ever, TD took the initiative to launch 24/7 Fraud Alerts. The text alerts give TD cardholders the confidence to block or unblock their cards in real time when suspicious transactions are flagged. To tell this story, we developed Stop Fraud Fast - a fully integrated campaign headlined by suitably lavish TV and OLV creative. 
