Super Bowl. Super Ads.

The biggest stars in the upcoming Super Bowl may not be Tom Brady and Russell Wilson. The biggest stars will likely be the Super Bowl commercials. In fact, 78% of Americans look forward more to the commercials than the game itself. What is it about Super Bowl commercials that make them so watched and talked about? And what can marketers learn from them to apply to advertising that runs the other 364 days of the year?


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