Smucker's: Taste the Jiference.

With peanut butter being in most Canadian households, people don't really think about what brand they're buying. For Jif Peanut Butter's Canadian launch, we wanted to get the message out that with over 1,300 peanuts in every jar, you can literally Taste the Jiference. That drove the creative idea: Jif tastes so good, it's like tasting it for the first time...every time you enjoy it.