Many retailers are fearful of the trend towards 'showrooming' - consumers treating a bricks and mortar retailer as a showroom to view products, while searching for better prices and purchasing from an online-only retailer.
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Many retailers are fearful of the trend towards 'showrooming' - consumers treating a bricks and mortar retailer as a showroom to view products, while searching for better prices and purchasing from an online-only retailer.