Metrolinx: It’s Happening.
The Government of Ontario’s METROLINX regional transportation authority is working to build a world-class transit system in the Greater Toronto Hamilton Area. But this work takes time, and over the years people have grown impatient and doubtful that the investment in transit will have a meaningful impact in their lives and community. This 60 second OLV and cinema spot is the third phase of our It's Happening campaign, and aimed to inspire people to see the possibilities that more transit will bring to their lives, and the region. More transit doesn’t just mean more rails, stations, and service - it means more ways for everyone to access the things they want and need.
Bell: Lift and Climb
There are so many amazing things about the Bell 5G network, including the many people out there making it happen. Like many Canadian Olympic athletes training and striving for excellence, Bell technicians are all working towards a common goal: to be the best in their field. You could say, Bell technicians are the ‘Olympic Athletes’ of the 5G network. Guess we just did.
P&G Gain: Gainiac
Beyoncé has her Beys. Justin has his Beliebers. And Gain laundry detergent…has Gainiacs of course! A fandom that no one could have imagined…all because of a scent that smells like dancing your heart out, feels. So, we made a tribute to our fans and their passion for our amazing scent.
Smucker’s: You Choose What They Chew.
Every house has potential. Potential to become your dog’s chew toy. So we took a page out of furniture and décor look books to show dog owners the price of not choosing Canada’s #1 treat.
Campbell’s Broth: Brothtails
You know how when you cook with Campbell’s Broth, you always have a little leftover… and you never have any idea what to do with it? This fixes that. Just in time for holiday party season, we created Campbell’s Brothtails – a collection of delicious cocktails you can only make with Campbell’s Broth. And we know what you’re thinking, but people thought eggnog and rum was weird, too… Until they tasted it.
World Animal Protection: Love is blind.
The ugly reality is that when it comes to protecting animals, we tend to only care about the cute ones. Our Ugly Animals campaign for our not- for-profit client challenged that by humorously turning nature’s unloved creatures into stars. The pitch: Close your eyes and open your wallets to help millions of endangered creatures—even the fugliest ones.