Robin Hood: All Purpose Packaging

During the 2020 lockdown, there was some good: People started baking. Cakes. Breads. Pizza Doughs. As a baking staple, Robin Hood Flour started flying off the shelf. The problem was the lockdown slowed Robin Hood’s packaging partner and, soon, there was high demand and lots of flour, but no bags to ship it in. Store shelves were empty. We partnered with the printing company to develop packaging that would speed up manufacturing and get flour back in the hands of bakers.