Refreshing the LCBO

With $4.7 billion in revenue and over 835 stores, the provincially owned Liquor Control Board of Ontario (LCBO) is one of the world's largest buyers and retailers of beverage alcohol. We were tasked with refreshing the brand to make it feel more human and less institutional. And from the logo to the store interiors, bags, website and all collateral, we completed a warm and stylish rebrand that more than met the brief.