Raising the Roof: More Than Just a Toque.

Year round, with a big push in February, Raising the Roof sells toques to raise funds for their homelessness prevention programs. This year, we launched a multi-media campaign that explored the deeper significance of our toques to kids on the brink of homelessness. To most people, a toque is just a toque. But to these kids, it's a chance to find a safe place to live, a warm meal, a shower, an education and acceptance.