Raising the Roof: Installation Gets the Affluent Talking Homelessness.

To help create long-term solutions for 235,000 homeless Canadians, we created a thought-provoking installation for Raising the Roof. Timed a week before federal elections, we used a vacant main street storefront for a fake announcement of a homeless shelter in the affluent neighbourhood. We came clean a day later...but not before capturing incredulous NIMBY reactions and bringing the homelessness issue to the fore in voters’ minds.