Work
Raising the Roof: Cat.
We were challenged to get people to stop and think about the way they think about homeless youth. If we could make them conscious of it, chances were they'd see the issue as something they could play a part in changing. The end goal: get them to see the potential in homeless youth and donate or act. This campaign helped Raising the Roof reach well beyond their goal of engaging 65,000 people to donate or act. 
