Preparing for the Real-Time Race.

Ever since the Oreo Super Bowl Blackout tweet (last count 15,880 re-tweets and 6,200 favorites) brands have been scrambling to try to achieve the same success: capitalizing on a culturally relevant moment in time. Unfortunately, for most brands, the stadium lights don't always go out and Pharrell won't always be wearing the Arby's hat.


Facebook X, formerly Twitter Linkedin