Post Virality.

By now you likely have seen numerous accounts of the Oreo Super Bowl tweet, and many brands have jumped into the real-time marketing fray as a result of it. Yet, the tweet's unique circumstances (a blackout during a high-ratings live-televised event) meant there was a wholly captive audience on Twitter. Contrast this with the multitude of brands today trying to jump in and stand out to sated consumers.


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