P&G Gain: Gain Flings.

Gain Flings is a scented laundry detergent that lasts a long time. To demonstrate this, we turned to how people are accustomed to experiencing scent brands - the world of fine fragrance. Time to Heal is part of a campaign that parodies how ridiculous scent advertising has become. We simply want people to appreciate that scent is just something that makes you happy.