P&G: #LikeAGirl

#LikeAGirl, created for P&G’s Always brand by an international Burnett team led by Leo Toronto, spread to 22 markets, garnered over 4.5 billion impressions and became the #1 viral video in the world. It sparked a global conversation that gave “like a girl” a powerful and inspiring new meaning. Named the #1 campaign and #1 media campaign in the world in 2015, #LikeAGirl went on to win the inaugural D&AD Impact White Pencil and inaugural Cannes Glass Lion. Not to mention a coveted Cannes Titanium Lion, and Canada’s first ever creative arts Emmy.