The intellectual abilities of connected devices to increasingly automate more of peoples purchasing decisions, holds incredible promise.
What we wonder as marketers, is what is it all leading to? In the near future, whom will we actually be 'speaking to' in our marketing programs? People or their machines?
Will we be creating campaigns that connect with refrigerators on an emotional level? Will we be creating brand stories that superphones will find compelling?
The advances in technology are exciting, but let's not ever forget the people who are using it. As an agency, what makes our work so stimulating is our drive and passion to understand and continually deepen our insights into people; their needs, dreams, ambitions, intelligence and simple joy of everyday life.
People will always be at the heart of our creativity.