Paderno: It's a Cooking Thing.

People who love to cook know that it's as much about the journey as the end result. The little moments along the way to a finished dish are where the real magic happens. It's a cooking thing. That insight drove our launch campaign for Canadian Tire's Paderno cookware brand. Under the tagline It's a Cooking Thing, the integrated campaign showcases our lust-worthy kitchen brand with close ups of beautiful cooking moments that sizzle even with the sound off. Get a taste with these 15 second videos.