Paderno: Cookware For Your Happy Place. For people who love to cook, cooking is like therapy. It fills them with purpose, pride, and joy. When they cook, they feel a palatable shift in their mood. This campaign explores how the right kitchenware helps you stay in that zone and how for those people, this zone is their "Happy Place." The concept was brought to life in TV and social video executions, including this :30 TV spot.