Since the 1950’s, Mr. Clean has been one of advertising’s most iconic characters. But there’s a whole new generation of cleaners who didn’t grow up with Mr. Clean and might not even know he exists. Inspired by the truth that there’s nothing sexier than a man who cleans, this campaign demonstrates that despite his age, Mr. Clean is, in fact, the modern cleaner for today’s modern cleaner. Debuting during Super Bowl LI, there’s no question that Mr. Clean’s got what it takes to satisfy your needs in every room of the house.
Mr. Clean: The Cleaner of Your Dreams.
"Mr. Clean: The Cleaner of Your Dreams."
[scene: live-action Sarah is in her house when a cartoon Mr. Clean enters. A song in the style of a 90's-boy-band-ballad begins playing. Mr. Clean is dancing sensually to the music while cleaning, Sarah is enamored and begins dancing with him]
Got what you want, got what you need. Be your dreamboat, be your fantasy. I’ll be your ah-ah I’ll be your ecstasy.
[The music stops. The cartoon Mr. Clean has been suddenly replaced with a live actor, Man, who is significantly less buff than Mr. Clean. Man is holding cleaning products]
Sarah? Sarah? Cleaning up?
[runs and jumps onto Man, they both fall over onto a couch]
[shown on screen: title: You gotta love a man who cleans. Mr. Clean.]