MOCA: The Age of You & The Giant Thinking Emoji.

To simultaneously promote Toronto’s Museum of Contemporary Art and The Age of You, their biggest exhibit of the year, we did something big. Literally. We placed a giant 3D Thinking Emoji all around Toronto. Passersby were drawn in by the emoji and shared thousands of selfies with it. In the process, they learned about the museum and an exhibit that encouraged people to think about how one’s identity and personal information are no longer our own in the digital age.