The CASSIES celebrate Canadian advertising effectiveness in driving a client's business. So it's fitting that Leo's P&G Always #LikeAGirl campaign swept the 2016 CASSIES - with a Grand Prix, 2 Golds and the Globe and Mail Effectiveness Prize. The campaign, created by an international Burnettt team led by Leo Toronto, spread to 22 markets, became the #1 viral video in the world and sparked a global conversation that gave "like a girl" a powerful and inspiring new meaning. LB Toronto was also honoured with 2 Bronze "Best Insight" CASSIES for our Raising the Roof Human for Humans campaign. Work that keeps on working.