Leo Toronto wins bronze at the North American Effie awards.

Each year, the Effie Awards North America honour the most effective marketing cases in the U.S. and Canada. This year, our Seriously Good Scent entry for P&G Gain Flings won a Bronze Effie in the Household Supplies & Service category. The campaign that parodied the fragrance category was Gain's highest-scoring creative in history and drove a significant sales increase for the brand.