Leo Toronto wins 2 North American Effie Awards.

Effie Worldwide champions global marketing communication effectiveness, with the North American Effie Awards honouring the most effective cases in the USA and Canada. This year, LB Toronto showed its effectiveness chops with 2 Winners and 2 Finalists. Our P&G Always Unstoppable campaign was an Effie Winner in the Personal Care category, while our #WhoWillYouHelp campaign for Ontario Women's Directorate picked up an Effie in the Government, Institutional & Recruitment category. P&G Always Unstoppable was also a Finalist in the Branded Content category, as was our Explore the Great Indoors campaign for IKEA Canada.