"Ontario Association of Architects."
An up-tempo rhythm is playing.
Solid white background.
Title: The Ontario Association of Architects (OAA) wanted a new logo that could better represent architects with different backgrounds, specialties and styles.
Next title: To start, we looked at universal shapes and symbols.
A circle is shown on screen. title: A circle symbolizes a community.
A square missing two corners is shown on screen. title: A frame symbolizes the architect's canvas.
Several aerial shots of construction sites and the square are shown on screen, before returning to the square on a white background.
The circle is drawn inside the square. the title "Ontario Association of Architects" appears beside it.
The circle/square logo is shown on the lower-right corner of a business card, stationery, and a mailing label.
The circle/square logo is shown on a windowed and a windowless envelope.
The circle/square logo is shown on a poster mailing tube.
The circle/square logo is shown on a business card, and another business card with contact information and a pressed version of the circle/square logo, presumably the reverse side of the first card.
A closeup of the two business cards is shown.
Solid white background.
Title: The shapes also formed the letters of the association.
The circle/square logo is shown, the circle is black and the square is grayed out. Title: O is for Ontario.
The whole logo grays out.
The top and left sides of the square and the top-left quadrant of the circle become black. Title: A is for Architects.
The whole logo grays out.
The bottom and right sides of the square and the bottom-right quadrant of the circle become black. Title: A is for Association.
Solid white background.
Title: And doubles as a certificate of practice.
The circle/square logo is shown on screen. Text is shown around the edge of the top inside of circle: Ontario Association of Architects. Text is shown around the edge of the bottom of the circle: Architect. Text is shown inside the circle: License 2104 - Marques Sawyer Brant.
Text with an arrow pointing at "License 2104" is shown: Issued with a license number
Text with an arrow pointing at "Marques Sawyer Brant" is shown: And the name of the member
Solid white background.
Title: To certify a drawing plan, the seal must be stamped and signed.
A drawing plan is shown on screen. Zoom in on the lower right of the drawing plan to show the circle/square as a certificate of practice. A signature appears across the logo.
Zoom out to show the logo and the certificate. Title: Ontario Association of Architects.
Music ends.
