Leo Toronto breaks Canadian Tire's Winter Olympics campaign.

Building off Canadian Tire's "We All Play for Canada" Olympic partnership platform, our PyeongChang 2018 Winter Games creative takes the values-bases messaging to new heights. Anchored by an anthemic, long-form spot featuring Wayne Gretzky, Hayley Wickenheiser, Jonathan Toews, Connor McDavid and Rick Hansen, the TV, You Tube and social campaign includes work that celebrates inclusiveness, play and communities rallying together in a spirit that honours Canada's athletes and our nation's Olympic drive.

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