Strategy's Shopper Innovation Awards celebrate the best new thinking in Canadian shopper marketing. At this year's show, our Cook This Page Parchment Paper Recipe Series for IKEA Canada added to its global acclaim, winning Golds for In-Store Engagement and Original Idea. Not to mention a Silver for Out of the Box Retail and a Bronze for Made You Look! Awareness/Trial Breakthrough. Also in the spotlight was Mr. Clean, The Cleaner of Your Dreams, winning Gold in the Made a Splash! Seasonal/Event Success category. Prior to this honour, Mr. Clean won a Grand Ogilvy, and was named one of YouTube's top 10 most viewed commercials in 2017.