Every quarter, Leo Burnett Creative Directors from all over the world gather to review the creative work of Burnett offices throughout the network. It's called the GPC and work is rated through a HumanKind lens on a 10-point scale. Getting anything over a 7/10 is a big deal and considered award show-worthy work. And getting an 8-Ball is a massive achievement.
In the GPC held in February in Berlin, LB Toronto had an outstanding showing, winning one 8-Ball and eight 7+'s.