LB Toronto's breakthrough IKEA bathroom creative wins MIA Best in Show.

The Media Innovation Awards celebrate the most breakthrough media ideas. This year, Leo Toronto and Jungle Media raised the bar with IKEA's real-time, dynamic #ShareTheBathroom campaign. It nabbed Best in Show and 5 Golds - for Consumer Engagement, Display, Digital Innovation, Data/Programmatic & Retail/E-Commerce. There's more. Innovations across multiple categories - from PSA to Web, OOH/Ambient, Niche and Experiential - added 1 Gold, 3 Silvers and 3 Bronzes to Leo's haul. Clients honoured include Always, IKEA, Raising the Roof, TSN/Bell Media, Veg Food Fest and Yellow Pages.