The Media Innovation Awards celebrate the most breakthrough media ideas. This year, Leo Toronto and Jungle Media raised the bar with IKEA's real-time, dynamic #ShareTheBathroom campaign. It nabbed Best in Show and 5 Golds - for Consumer Engagement, Display, Digital Innovation, Data/Programmatic & Retail/E-Commerce. There's more. Innovations across multiple categories - from PSA to Web, OOH/Ambient, Niche and Experiential - added 1 Gold, 3 Silvers and 3 Bronzes to Leo's haul. Clients honoured include Always, IKEA, Raising the Roof, TSN/Bell Media, Veg Food Fest and Yellow Pages.