LB Toronto wins Shopper Innovation Silver.

Strategy's annual Shopper Innovation Awards celebrate the best new shopper marketing thinking in Canada. At this year's show, LB Toronto's provocative work for the Ontario Women's Directorate was honoured with a Silver in the CSR category. Our #WhoWillYouHelp / #QuiAiderezVous campaign supported a provincial action plan to stop sexual violence and harassment against women. The hashtag reached over 85 million people and inspired positive behavioural change and a shift in societal norms.