"Kellogg’s Vector: Off The Couch Bags"
[shown on screen: a sequence of 4 shots, each showing a single couch on a neutral background]
Narrator 1:
When rec sports got cancelled, we got benched, on the couch.
[shown on screen: a couch with a neutral background. A box of Vector cereal is on the couch. A worker in a t-shirt is removing the upholstery first with scissors, then by tearing]
Narrator 1:
Now Vector's turning those couches into bags
[shown on screen: sewing machine being used to attach a "Vector" label to fabric]
Narrator 1:
to get you back in the game.
[shown on screen: 5 sports bags bade from the fabrics of the couches we just saw. each bag has a "Vector" label on it. title: Off the couch bags]
Narrator 1:
Built for energy.
[shown on screen: one of the five bags, with a soccer ball, cleats, and knee pads. title: The Socctional]
Narrator 2:
[loud whispering] The Socctional.
[shown on screen: another of the five bags, with a tennis racquet and a tennis ball. title: The 40-Love Seat]
Narrator 2:
[loud whispering] The 40-Love Seat.
[shown on screen: 3 shots, each of one of the bags resting on the couch whose fabric was used to make it, and a box of Vector cereal]
Narrator 1:
Designed for endurance.
[shown on screen: one of the five bags, with a hockey stick and helmet. title: The Slapshottoman]
Narrator 2:
[loud whispering] The Slapshottoman.
[shown on screen: another of the five bags, with a jump rope and workout mat. title: The Chestpressterfield]
Narrator 2:
[loud whispering] The Chestpressterfield.
[shown on screen: another of the five bags, with a baseball hat, glove, ball, and helmet. title: The Ol' Leather]
Narrator 2:
[loud whispering] The Ol' Leather.
[shown on screen: hands putting keys in a pocket of The Ol' Leather]
Narrator 1:
With pockets for stuff
[shown on screen: all 5 bags, each with a prominent "Vector" label, and a box of Vector cereal. title: off the couch bags.ca]
Narrator 1:
and the protein you need to be ready when Sports call.
[shown on screen: spaces in the title shrink, changing "off the couch bags.ca" to "offthecouchbags.ca"]
Narrator 2:
[loud whispering] Go there for a chance to win.
[shown on screen: title: NO PURCHASE NECESSARY. Ends Feb 6/22 at 11:59:59 p.m. ET. Residents of Canada over age of majority (excl. Quebec). 5 prizes, total ARV $12,500 CDN. Odds depend on number of eligible entries received for each prize. Skill-testing question required. Visit www.kellogs.ca/en_CA/Vector-Off-The_Couch.html to enter.]
