Kellogg's: #StartSimple Videos.

This campaign aims to tell people how, with All-Bran, it's simple to enjoy the surprising health benefits of adding fibre to their diets. To get All Bran back on people's radar - especially those with diabetes or digestive, heart or weight issues - we did a refresh of the brand's look, tone and feel. Using charming animated characters, we created a new website along with digital and video assets that were simple, insightful and way more entertaining.