Kellogg's: Show Up Ready. Vector wants men to ball more and bail less. So for the first time, Vector moved beyond performance athletes to expand their target to everyday active males. The message: Make better food decisions, because not getting protein and energy can seriously affect your ability to Show Up. Don't be the guy who bails on his soccer team. Don't trade hockey for the sofa. Show up, man. Get energy and protein from Vector, so you can slam dunk your workday, body slam your chores, and play all the games. Will we see you on the court?