Kellogg's: Getting A Little More. Women today face an ever-growing list of daily demands and expectations. But, like generations of women before them, they don't back down. They rise to the challenge, relish the sense of accomplishment, and look for foods that can keep up...like Special K Protein cereal and bars. This campaign leveraged real women and the goals they're striving to reach to show that Special K Protein offers the energy they need to own every day and be one step closer to getting what they want.