Kellogg's: Choose No Nonsense.

A woman's health journey is often bombarded by ridiculous fads, conflicting advice, and everyone's opinion but her own. In this campaign we invited women to escape all the nonsense and do what makes them feel good, like choosing the simple, real ingredients found in Special K Nourish cereals and bars. The campaign was brought to life in TV, social and digital, and a pop-up activation.