James Ready: Spelling Bee Lottery.

For years, James Ready had been writing things under beer caps that people loved to collect. So, we gave them a new reason to collect: a chance to win something. We placed numbers, letters and punctuation under caps. Drinkers were urged to collect the caps and visit J.R.’s Facebook page to watch a video revealing a semi-awesome prize and a word. The first drinker to post a picture of that word spelled in caps won the prize.