IKEA opened a new store in Richmond, BC and wanted to attract 10,000 people on opening day. Problem was, how to get that many people there on a Wednesday morning? Our solution? Coupons have been used to drive people to stores for decades. And they work. So, we turned men, women, children, truck drivers, nail salon workers and everyone else into coupons. Or, as we called them, Hüman Coupons. All you needed to get up to 60% off...was you.