When it comes to cooking dinner, most people find new foods and recipes intimidating. So we set out to prove that getting creative in the kitchen can be deliciously simple. During the IKEA kitchen event, Cook This Page Parchment Paper Recipe Series posters were hung in stores for people to take home and follow. With the recipes printed on cooking paper, people just had to fill in the ingredients blanks, roll it, cook it and eat! Illustrations were inspired by the dish and each recipe incorporated IKEA food items.