Welcome to the Meow-a-Thon!
The Meow Mix jingle has been a staple in cat-loving households for over 50 years. Now, Meow Mix is cranking up the nostalgia, inviting you to show your devotion by listening to that catchy tune for half a day—and you could earn free Meow Mix products. It’s called the “Meow-a-Thon”.
It’s a Cat-mitment
The 12-hour Meow-A-Thon video will be served as a pre-roll on YouTube and available on the Meow Mix website for cat lovers who want to earn cat food for their fur baby. Coupon codes will be revealed throughout the video as audio only, so you must listen for the rewards. In total, 19 unique coupons are up for grabs, with the codes varying in value as you watch and listen. For those dedicated enough to make it to the end, there's an exclusive Ultimate Reward Pack containing a variety of Meow Mix products. However, both the regular coupons and the Ultimate Reward Packs are limited, so if you miss a code, you'll need to stay tuned to catch the next one before supplies run out.
“At Meow Mix, we understand the deep bond between cats and their owners," said Adam Zitney, Vice President, Marketing at J.M. Smucker. "The 'Meow-a-Thon' taps into that connection, offering a unique and engaging way for pet parents to demonstrate their loyalty while reinforcing our commitment to providing the delicious products their cats love."
For this campaign, the iconic 1980s jingle was re-recorded using real voice talent to stay true to the original, delivering a nostalgic tune that resonates with cat devotees.
“Everyone knows and loves the Meow Mix jingle, but listening to anything for 12 hours is no easy task. The Meow-a-Thon is a fun way for the brand to show that they know how deep people’s cat love goes, and now it’s giving them a chance to prove it by not pressing skip on the longest pre-roll possible," said Steve Persico, Chief Creative Officer, at Leo Burnett, Toronto, who created the project in partnership with Meow Mix.
"It’s an iconic, nostalgic brand asset which is being used in a way it never has before to create a new and different experience. And while the Meow-a-Thon is definitely a test of endurance, there’s lots of fun hidden throughout to keep your attention while you collect rewards,” adds Kohl Forsberg, Executive Creative at Leo.
The campaign launches on Oct. 1, and the 12-hour video will run as a YouTube pre-roll ad for four weeks. It is also available at https://www.MeowMix.ca/Meow-a-thon.
To start watching the Meow-a-Thon, please visit: https://www.MeowMix.ca/Meow-a-thon
To see the Meow-a-Thon’s terms and conditions, please visit: https://www.meowmix.ca/meow-a-thon/#terms