Work
Elections Ontario: We Make Voting Easy.
Elections Ontario's sole responsibility is to help the people of Ontario vote in Ontario's provincial elections. Our sole responsibility was to help them do that. We discovered that many people don't vote because they think it's hard, or inconvenient. So our mission for Elections Ontario was to make voting easy. To do this, we made all voter materials friendly and easy to understand. We redesigned everything from voting handbooks and voter information guides, to the voter registration cards. We extended this ethos to TV, OOH and a piece called 'the householder' that was distributed to every household in Ontario. 
