Dodgeball Canada: You know the game. Now meet the sport. Dodgeball has come a long way since the schoolyard game. The problem was that nobody knew it. With the World Dodgeball Championships coming to Canada for the first time in history, Dodgeball Canada wanted to make it the biggest event yet, legitimize the sport, and give sports fans a reason to come watch. We re-branded the organization from the top-down and launched a campaign to bring the unexpected rush of the sport to everyone.