“Kellogg’s Vector: Off The Couch Bags”
[shown on screen: a sequence of 4 shots, each showing a single couch on a neutral background]
Narrator 1:
When rec sports got cancelled, we got benched, on the couch.
[shown on screen: a couch with a neutral background. A box of Vector cereal is on the couch. A worker in a t-shirt is removing the upholstery first with scissors, then by tearing]
Narrator 1:
Now Vector’s turning those couches into bags
[shown on screen: sewing machine being used to attach a “Vector” label to fabric]
Narrator 1:
to get you back in the game.
[shown on screen: 5 sports bags bade from the fabrics of the couches we just saw. each bag has a “Vector” label on it. title: Off the couch bags]
Narrator 1:
Built for energy.
[shown on screen: one of the five bags, with a soccer ball, cleats, and knee pads. title: The Socctional]
Narrator 2:
[loud whispering] The Socctional.
[shown on screen: another of the five bags, with a tennis racquet and a tennis ball. title: The 40-Love Seat]
Narrator 2:
[loud whispering] The 40-Love Seat.
[shown on screen: 3 shots, each of one of the bags resting on the couch whose fabric was used to make it, and a box of Vector cereal]
Narrator 1:
Designed for endurance.
[shown on screen: one of the five bags, with a hockey stick and helmet. title: The Slapshottoman]
Narrator 2:
[loud whispering] The Slapshottoman.
[shown on screen: another of the five bags, with a jump rope and workout mat. title: The Chestpressterfield]
Narrator 2:
[loud whispering] The Chestpressterfield.
[shown on screen: another of the five bags, with a baseball hat, glove, ball, and helmet. title: The Ol’ Leather]
Narrator 2:
[loud whispering] The Ol’ Leather.
[shown on screen: hands putting keys in a pocket of The Ol’ Leather]
Narrator 1:
With pockets for stuff
[shown on screen: all 5 bags, each with a prominent “Vector” label, and a box of Vector cereal. title: off the couch bags.ca]
Narrator 1:
and the protein you need to be ready when Sports call.
[shown on screen: spaces in the title shrink, changing “off the couch bags.ca” to “offthecouchbags.ca”]
Narrator 2:
[loud whispering] Go there for a chance to win.
[shown on screen: title: NO PURCHASE NECESSARY. Ends Feb 6/22 at 11:59:59 p.m. ET. Residents of Canada over age of majority (excl. Quebec). 5 prizes, total ARV $12,500 CDN. Odds depend on number of eligible entries received for each prize. Skill-testing question required. Visit www.kellogs.ca/en_CA/Vector-Off-The_Couch.html to enter.]
“Metrolinx: It’s Happening.”
[shown on screen: several passengers on a train. title: Filmed on a closed set following COVID-19 and Platform safety protocols. Please continue to follow COVID-19 health and safety measures in place.]
Narrator:
At Metrolinx, we’re making more possible. For more people.
Passenger 1:
[dressed in street clothes] Yeah, right.
Narrator:
Don’t believe us?
[in a whisp of smoke, Passenger 1’s clothes suddenly change to a karate gi, Passenger 1 reacts with confusion]
Narrator:
Believe this.
[train doors open to reveal a Karate class taking place in the train station, multiple young students are breaking cinder blocks with punches]
Karate Students, in unison:
Hai-ya!
[In a flash of smoke, the karate studio in the station becomes a salsa dance class.]
Narrator:
More transit means more people connecting with their passions.
[mid-dance, a male dancer dips his female partner]
Narrator:
And dip.
[cut to an elderly man in athletic attire and a ping-pong paddle standing in front of a staircase on a train platform as a wave of ping-pong balls descend the stairs]
Narrator:
It means more grandpas joining more clubs
[pan to a silhouetted group of people standing in front of a jellyfish tank]
Narrator:
and more folks meeting giant jellyfish.
[cut back to on the train, which has been decorated like a restaurant. A waiter is standing in the aisle]
Narrator:
More connections, more dates in new places.
Passenger 2:
I’ll have the soup du jour.
[pan to reveal that outside the window of the train/restaurant is a cartoon astronaut riding a cartoon unicorn]
Narrator:
Hmm. Unicorn.
[cut to inside the train station, various cartoon characters and elements are superimposed. An IRL child with a cartoon cape stares off in the distance]
Narrator:
Does it mean going to more animated film festivals? It sure does, little guy.
[cut to a barber in a barber shop giving a customer a shave]
Barber:
Oh, I don’t take transit, so who cares?
Narrator:
You don’t,
[cut to shot of various people, flash bulbs going off as if they are being photographed]
Narrator:
but your new customers do.
[cut to shot of a passenger wearing a lab coat and a stethoscope boarding a train. The interior of the train is a physician’s office which includes a hamster running on a wheel]
Narrator:
More transit means more access to healthcare for people and hamsters.
[cut to a shot of a passenger in a suit and tie boarding a train, the interior of the train looks like an elevator]
Narrator:
More grads getting to their dream jobs quicker,
[cut to a shot of two passengers holding hands, boarding a train whose exterior looks like a country house]
Narrator:
and more city families moving to houses in the ‘burbs.
[cut to shot of three passengers sitting in the platform waiting area and crying in a comically exaggerated fashion]
Narrator:
It’s less this,
[the passengers suddenly stop crying, excited children disembark a train and run to them]
Narrator:
and more this.
Children:
Yay!
Narrator:
Aw, I just love a happy ending.
[cut back to Passenger 1 on train, still in a karate gi. the astronaut who was riding the unicorn is now a passenger]
Passenger 1:
Nice.
Narrator:
Oh, come on, it’s more than nice.
[cut to an aerial shot showing Toronto and the surrounding area, rail routes become highlighted.]
Narrator:
It’s happening.
[title: It’s happening. Metrolinx]
