Campbell’s: Warmth To Share.

Campbell’s new positioning taps into its heritage to rekindle the emotional connection it has with younger, Gen Z and Millennial families who grew up with Campbell’s as purely a soup brand. Our Warmth to Share campaign helps to expand the brand’s equity as a go-to meal-making recipe ingredient. In an engaging animated commercial, a despondent firefly finds her light over a heart-felt family moment that shows how home-cooked meals made with love have an amazing ability to spread the warmth.